AI crawler control
Auditing GPTBot, ClaudeBot, PerplexityBot and others. Making sure nothing important is blocked, and your content is reaching the models that matter.
AI SEO Consultant for businesses that want to be cited by AI
ChatGPT, Perplexity, Claude and Google AI Overviews are becoming the new search. I help your website become a trusted source they cite.
Some websites where I’ve done SEO
As part of the in-house SEO team over the last 5+ years.
Why AI SEO matters now
Your customers are no longer just typing queries into Google. They’re asking ChatGPT for recommendations, comparing services in Perplexity, and reading Google AI Overviews instead of clicking through to websites.
01 · Search results
AI Overviews already appear in a growing share of Google searches. Most users never reach the blue links.
02 · Query volume
ChatGPT handles hundreds of millions of weekly queries. Many of them are commercial intent.
03 · B2B research
Buyers research solutions in AI tools before they ever visit your website. If your brand isn’t mentioned, you’re invisible.
If AI tools don’t mention your brand when someone asks “who’s the best [your service] in [your market],” you’re missing a growing slice of your potential customers.
I call it organic visibility.
AI SEO, GEO, AIO, traditional SEO — labels keep changing. The job doesn’t.
What’s the goal of Google, Gemini, ChatGPT, Claude and every LLM out there? To give the best possible answer to a question. So the only question that matters for your business is: is your website the best possible answer for what your audience is asking?
If it is, you’ll be cited. If it’s not, no acronym will save you.
— Álvaro Ortega Escot
Where the work evolves for AI
The fundamentals are the same, but organic visibility evolves. These are the four areas I focus on to make sure your brand shows up in AI-generated answers.
Entity & structured data optimization
Helping LLMs identify your brand as a trusted source. Schema.org work focused on entity recognition — not just rich snippets.
Brand mentions & online reputation
Being cited depends on how the web talks about you. Earning organic mentions, quality links, and consistent reputation across the sources LLMs already trust as authoritative.
AI visibility tracking
Monitoring how often, and how accurately, your brand is cited across ChatGPT, Perplexity, Claude and Google AI Overviews. Real measurement, not vanity prompts.
Things people ask about AI SEO
Is AI SEO different from regular SEO?
The fundamentals are the same — accessibility, speed, content, authority. AI SEO adds specific layers: entity optimization, structured data for LLMs, and visibility tracking across AI tools. Anyone selling it as a brand new discipline is overselling.
Can you guarantee my brand will be cited by ChatGPT?
No, and you should be skeptical of anyone who does. What I can guarantee is doing the work that makes citation likely — technical foundations, authority, and content that AI tools actually want to reference.
How do you measure AI visibility?
Tracked prompts across ChatGPT, Perplexity, Claude and Google AI Overviews on a fixed query set relevant to your business. Combined with Bing Webmaster Tools data (Bing powers part of ChatGPT search). Monthly reports — real measurement, not “did it appear once when I asked.”
Ready to see if your website is visible to AI?
The first call is free, takes 30 minutes, and you leave it knowing more about your AI visibility than you did before — whether we end up working together or not.
- Free 30-minute review of your website
- Honest read of where you stand
- Fixed-scope proposal, no hourly games